Estate Agency Website Redesign
Michael A Brown Estate Agency
One Digital Nation transformed Mike’s outdated, incomplete website into a professional, brand-consistent platform with integrated property listings and a simple CMS his team can manage with ease - boosting credibility and streamlining day-to-day operations.
Project Details
The Challenge
Mike’s old website was outdated, with only two pages of content that hadn’t been refreshed in over four years. A previous redevelopment attempt had stalled, leaving him without a modern, functional online presence. The site lacked the ability to host property listings and did not reflect the professionalism or brand identity of his estate agency and legal services.
Our Solution
We removed the old site and replaced it with a holding page to maintain visitor confidence during redevelopment. Through collaborative planning with Mike, we defined clear outcomes: a low-maintenance, mobile-optimised site with essential information, seamless property listing management, and a design that subtly blended his estate agency's brand with his legal practice. Multiple layout iterations were tested before finalising a look that connected online and offline brand touchpoints. We implemented a simple content management system and trained Mike's office team to manage listings and publish blog content independently.
Results Achieved
- A professional, brand-consistent website aligned with business goals
- Fully integrated property listing functionality
- Reduced admin time through a simple, user-friendly CMS
- Office staff trained and confident in managing site updates
- Increased credibility and brand recognition for both service areas
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