Executive Coaching Platform

The Challenge

The Hungry Soul Coaching Company (THS) was launching a first-of-its-kind executive coaching offering in the corporate US and Canadian markets. With no website in place, they needed an immediate online presence to support marketing, communicate their unique approach, and begin generating leads. The challenge was to create something quickly without sacrificing the professionalism and clarity required to win over corporate clients unfamiliar with this style of coaching.

Our Solution

To accelerate their launch, we developed a temporary landing page with concise business information, an email capture form, a free downloadable resource, and contact details, enabling THS to start marketing while the full site was in development. Working closely with Nelson Chaves, THS’s Executive Coach with a design background, I translated his creative marketing documents into a clean, structured website. The design used their pastel brand palette to create a calm, focused feel, limiting movement and distractions so visitors stayed engaged with the core message. We took a desktop-first design approach, reflecting their target audience’s browsing habits. To maximise engagement, we implemented clear CTA's, downloadable lead magnets and email capture for lead nurturing. This approach created a clear inbound lead channel for the team.

Results Achieved

• Rapid delivery of basic web presence to kickstart marketing efforts
• Developed a professional, brand-aligned website that clearly communicates THS's unique offer
• Created a strong desktop-first user experience tailored to their corporate audience.
• Generated early-stage leads via a strategically placed, high-visibility conversion tools.
• Provided a scalable foundation for future platform growth.